Yingnan Yu (yu yu)


Chief Designer

founder of y.u.


yu yu is born in 1980, China. She graduated from Luxun Art School, Shenyang, China in visual art & design.

then she worked across different design field like graphic and packing design, VM, and finally jewelry design.


in 2009 Shanghai, she founded her own jewelry brand Yu Yu which is now one of the favorite original brands in China for those design fans.


in 2011, the Yu Yu brand is renamed as yyogurt unflavored. it becomes the high-end design brand of yyogurt, which is one of the leading creative and trendy brands in China created by Yu Yu and kevin in 2009.


yu yu is the selected designer of Talents 2011, which is the juried platform for young designers from around the world organized by Tendence, Germany.


yu yu is now living in Qingdao, China with her husband Kevin and her lovely new baby-duoduo, who is her best design inspiration.  (see right pic)


her email is design*yyogurt.cn

( replace * with @)